دانشگاه تربیت مدرس جستارهای زبانی 2322-3081 17 3 2026 09 23 “Man of Life”: A Cultural-Linguistic Investigation of the Concept of ‘Manhood’ in the Persian Language “Man of Life”: A Cultural-Linguistic Investigation of the Concept of ‘Manhood’ in the Persian Language 237 270 24008 10.48311/lrr.2025.24008 FA Ali Dabbagh Department of Foreign Languages, Gonbad Kavous University 0000-0002-4795-1984 Nasser Fallah University of Zabol Journal Article 2025 09 16 To shed further light on Iranian cultural cognition, an investigation was conducted into conceptualizations of ‘manhood’ among Iranian speakers of Persian. To this end, a total of 127 Persian male and female speakers from various ethnic and age groups in Iran were asked to complete a vignette question form that included five naturally occurring situations, for which the most probable concept(s) related to the action of the male character were provided by the participants. Additionally, interviews were conducted with the participants to triangulate the data and uncover the underlying worldviews. The data were then analyzed using MAXQDA, following a grounded-theory-driven approach and the analytical framework of cultural conceptualizations. The findings revealed that despite the participants’ diverse ethnic backgrounds, homogeneous and interrelated cultural schemas (i.e., ᴇɴᴅᴜʀɪɴɢ ʟɪғᴇ ᴅɪғғɪᴄᴜʟᴛɪᴇs, sᴜᴘᴘᴏʀᴛᴇʀ, ᴏ̨ᴇɪʀᴀᴛ, and ᴇᴍᴏᴛɪᴏɴ ᴄᴏɴᴛʀᴏʟ) and cultural metaphors (i.e., ᴍᴀɴ ᴀs ᴀ ʙᴀᴄᴋʀᴇsᴛ, ᴍᴀɴ ᴀs ᴀ ᴍᴏᴜɴᴛᴀɪɴ, ᴍᴀɴ ᴀs ᴀ sᴘɪɴᴇ ᴏғ ᴀ ʙᴏᴅʏ, and ᴍᴀɴ ᴀs ᴀ ᴡᴀʟʟᴇᴛ) of manhood were referred to, all of which reflect a unified cultural category (i.e., ᴍᴀɴ ᴏғ ʟɪғᴇ). It is argued that Cultural Linguistics can be utilized to unravel the unique cultural cognition of masculinity in the Iranian culture. <br><br><br><br> To shed further light on Iranian cultural cognition, an investigation was conducted into conceptualizations of ‘manhood’ among Iranian speakers of Persian. To this end, a total of 127 Persian male and female speakers from various ethnic and age groups in Iran were asked to complete a vignette question form that included five naturally occurring situations, for which the most probable concept(s) related to the action of the male character were provided by the participants. Additionally, interviews were conducted with the participants to triangulate the data and uncover the underlying worldviews. The data were then analyzed using MAXQDA, following a grounded-theory-driven approach and the analytical framework of cultural conceptualizations. The findings revealed that despite the participants’ diverse ethnic backgrounds, homogeneous and interrelated cultural schemas (i.e., ᴇɴᴅᴜʀɪɴɢ ʟɪғᴇ ᴅɪғғɪᴄᴜʟᴛɪᴇs, sᴜᴘᴘᴏʀᴛᴇʀ, ᴏ̨ᴇɪʀᴀᴛ, and ᴇᴍᴏᴛɪᴏɴ ᴄᴏɴᴛʀᴏʟ) and cultural metaphors (i.e., ᴍᴀɴ ᴀs ᴀ ʙᴀᴄᴋʀᴇsᴛ, ᴍᴀɴ ᴀs ᴀ ᴍᴏᴜɴᴛᴀɪɴ, ᴍᴀɴ ᴀs ᴀ sᴘɪɴᴇ ᴏғ ᴀ ʙᴏᴅʏ, and ᴍᴀɴ ᴀs ᴀ ᴡᴀʟʟᴇᴛ) of manhood were referred to, all of which reflect a unified cultural category (i.e., ᴍᴀɴ ᴏғ ʟɪғᴇ). It is argued that Cultural Linguistics can be utilized to unravel the unique cultural cognition of masculinity in the Iranian culture. <br><br> https://lrr.modares.ac.ir/article_24008_542a24028f7e1eff6be2bbc9a257fce1.pdf