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One of the analyzable concepts in discourse is value and valuer; valuer determines other valuesˊ occurrence, and other values are formed and oriented in its shadows. This research using analytical method and semiotique approach, tries to analyze interactivity and contrasting of value systems of discourse, as we as the formation of “power and reputation” valuer and the role of emotional conditions that are dissociated in this formation process. At the end and after analyzing Rostam and Sohrab discourse systems, we will see that “power and reputation” are values that the basis of value system of discourse is based upon them but the powerful presence of affection runs up against this valuer formation process. Therefore, narrative program of subjective agent to access the value object (meaning) is subject to change. Also object value changes its position and becomes an impediment to achieve the object value. Also using emotional process pattern to show disappointment and regret formation in Rostam after Sohrab dead, his critical condition in the story, and fear of being judged by the addressee, the effort he has made to maintain his ideological position and release himself from this situation is the main achievement of this article. 

Keywords: Discourse, Semiotique, value, Valuer, Sentiment type, Rostam and Sohrab

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