Volume 24, Issue 1 (2020)  

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XML Persian Abstract Transformational leadership and development of marketing capabilities: Explaining the mediating role intellectual capital (Case Study: SMEs operating in the food industry of IRAN)
P. 1-31
Iman Hakimi
Abstract (1858 Views) | Full-Text (PDF) (435 Downloads)

XML Persian Abstract The Impact of Social Media Marketing Activities On Customer Equity of Luxury Brands A Study of Dorsa Brand
P. 33-57
Zohreh Dehdashti Shahrokh , Maryam Naeli
Abstract (2272 Views) | Full-Text (PDF) (528 Downloads)

XML Persian Abstract Presenting a model for future study of supply chain in oil industry with soft approach
P. 59-79
Esmail Ahmadi , Mohammad Hasan Maleki , Rasoul Sanavi fard , Mohammad Reza Fathi
Abstract (1943 Views) | Full-Text (PDF) (361 Downloads)

XML Persian Abstract A Model for New Financial Product Development in the Capital Market of Iran
P. 81-105
Ali Divandari , Mohammad Rahim Esfidani , Mohammad Esmaiel Fadaei Nejad , Hossein Jalilian
Abstract (2314 Views) | Full-Text (PDF) (383 Downloads)

XML Persian Abstract presenting technological catch up framework based on grounded theory and meta-synthesis
P. 107-129
Saghafi Fatemeh , Ali Mohaghar , Nasrin Dastranj mamaghani , Kashiha Monireh
Abstract (1919 Views) | Full-Text (PDF) (367 Downloads)

XML Persian Abstract Presenting International Marketing Managers Competency Model
P. 131-152
Asal Basiji , Mohammad Ali Babaie Zakliki , Masoumeh Hoseinzadeh Shahri , Ameneh Khadivar
Abstract (2223 Views) | Full-Text (PDF) (506 Downloads)

XML Persian Abstract Investigating the role of job insecurity on employee exhaustion with regard to the mediating role of psychological contract breach
P. 153-176
Seyed Mohammad Mirmohammadi , Mohammad Rahimian , Atefeh Sodeiri javadi
Abstract (1981 Views) | Full-Text (PDF) (468 Downloads)

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