Urban landscape, as a narrative text, seeks to link social history to the arena of the city in urban open spaces. The interventions made in the environments over many years, which are manifested in the form of urban landscapes, etc., are actually new textual layers, that are the result of a relationships chain of companionship and succession in the primary text's narration. In all, there are traces of various signs related to different epochs related to the memories of the site, as well as, reception and understanding the narrative language of any urban landscape. The main question of this research is to discover the relationship between collective and individual memories with the reception of the urban landscape layers as a narrative text; and how to use these relationships in renovating the landscape in the historical urban sites.

This paper pursues the achievement of process in the reconstruction and reception of landscape in the historical sites based on the preservation of collective memories, and the Intertextuality theory as the main goal.

This qualitative research used the method of field study and semi-structured interviews with 32 citizens in the age range of 30 to 70 years of Isfahan city, and the results were analyzed with interpretative content analysis.

This study shows that in order to protect and strengthen the possibility of reception and understanding the narrative urbabn landscape as a text and the continuity of collective memories in historical sites, conserving and renovating strategies based on intertextual relations should be considered together.