1- A faculty member of PNU , saraseraj.uni@gmail.com
2- A faculty member of PNU
Abstract: (988 Views)
Sport has its own discourse which bears discursive features as sport spreads through body and language.. In sport discourse, we can see cultural indexes which have clear impact on sport discourse. Sport is like a medium for culture. When we learn sport knowledge we learn implicitly cultural patterns of the society in which that sport is popular. The cultural indexes are reflected in sport discourse in form of situation, social behaviors, customs, norms and values of the community. Performative discourses have three main key elements of act, value and change which are also present in sport discourse. In this paper, we intend to explain we could not remove all the cultural indexes of sport educational discourse just due to their differences with our cultural patterns and how they are efficient in improving discourse of sport. In this research with random selection among women trainers of body building and fitness sport, 15 women trainers were questioned orally with questionnaires on the impact of cultural indexes on their training. Results show all indexes are involved effectively in the educational discourse of sport.